Hello Reader !

⚠ Warning.

Proceed with caution.

​

This email will forever change how you think about

and capture your images.

​

Once you read this, there’s no going back.

I’m about to share one word that will…

…completely transform how you approach photography.

One word that shifts your mindset.

One word that separates amateurs from masters.

And once you start using it?

You’ll never see photography the same way again.

I didn’t realize it at first, but this same word changed everything for me.

At first, it seemed small.

Just a tiny shift.

A simple word swap.

But the moment I started using it?

Everything changed.

My photography went from ordinary to extraordinary.

Not overnight.

Not instantly.

But deliberately.

The word you’ve been using is holding you back.

And once you replace it?

Everything changes.

The Big Reveal | Drumroll...

The one word that will change everything for you?

..........

Don’t take photos.

Create them.

What’s the difference?

..........

Most people “take” a photo.

They decide to photograph something… point their camera, press the shutter, and hope for the best.

It’s quick.

It’s easy.

And sometimes, they get lucky.

But luck doesn’t create great photography.

Intention does.

That’s why there’s a difference between someone who snaps a photo… and someone who crafts an image.

...............

Think of it like food.

Anyone can reheat a frozen meal.

It’s fast, easy, and takes no thought.

But a chef?

A chef creates.

They don’t settle for what’s prepackaged—they craft something unique, something with purpose.

A chef chooses the ingredients, adjusts the flavors, and plates it with care.

They don’t just serve food—they craft an experience.

Photography is no different.

The best photographers—like the best chefs—don’t just take what’s in front of them.

They shape the scene with the aperture and shutter speed that fulfills their creative vision.

They compose with intention.

They wait for the right light.

They move their feet.

Or zoom.

And that’s what separates ordinary photos from extraordinary.

How to Start Creating Instead of Taking

First… slow down.

Stop and smell the roses.

Before you press the shutter, pause.

Look at the scene.

Really look.

• What’s your creative vision?
• What are you trying to capture?
• Who is the star of your image: the actor or actress - the primary subject?

Shape the light.

If it’s not quite right…

• Wait until it is.
• Move your feet. Change your angle.
• Compose with intent. Frame your subject so distractions don’t compete with it.

That’s the difference between taking a photo and creating one.

Next time you're out shooting, remind yourself...

Stop. See. Create.

Great images don’t just happen.

They’re not luck.

They’re created… by you.

​
Have an awesome day!

Chris Parker

Parker Photographic

​

P.S. Not convinced? Think about your favorite photographer.

Did they just snap a scene and hope for the best?

Or did they deliberately craft their best work—choosing the perfect aperture, shutter speed, and composition to make the image shine?

I bet it was the second one.

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